Lecture 16: Surveys

Brian J. Smith

2026-04-02

Surveys

Outline

• Visualizing Survey Results
• Graphics in Surveys
  • HTML Crash Course
  • Qualtrics
  • Google Forms

Visualizing Survey Results

Visualizing Survey Results

• Likert Scale
  • Wikipedia
    • Robbins & Heiberger (2011)
    • Heiberger & Robbins (2014)
      • HH R Package
  • Daydreaming Numbers

# Check this out:
library(HH)
demo("likert-paper")

Visualizing Survey Results

• Fancy Stuff
  • Flourish

Visualizing Survey Results

• Lots of Excel-based Advice
  • SurveyMoneky
  • Pointerpro

Graphics in Surveys

Graphics in Surveys

HTML Crash Course

• HTML Cheat Sheet
• HTML Cheat Sheet
• HTML Cheat Sheet

Graphics in Surveys

Qualtrics

• How to access Qualtrics?
• U of I Knowledge Base
• U of I Qualtrics

Graphics in Surveys

Google Forms

• Google Forms
• How to use Google Forms

Graphics in Surveys

• Qualtrics Survey
• Google Forms Survey
• Code for Graphics

Questions?

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